Twitch has introduced a setting that lets Amazon use channel content to train generative AI models. The platform turns it on by default, so creators must opt out if they do not want to take part.

The Twitch AI training setting has angered streamers who say creators should decide before a platform uses their videos, music and other work to train AI.

Twitch turns on AI training by default

Twitch calls the new option “Training for Generative AI.” It appears in the Security and Privacy section of a creator’s account settings.

The setting lets Amazon use channel content to train its generative AI content models. Twitch enables the option automatically for all channels.

Creators can turn it off by opening Settings, choosing Security and Privacy and disabling the Training for Generative AI toggle.

However, Twitch says this choice does not stop Twitch or Amazon from using channel content for other purposes listed in the company’s privacy policy.

That limitation has fuelled criticism. Many streamers say Twitch should ask for explicit consent, particularly because the service hosts music, art, live performances and other original work.

Creators demand an opt-in system

A post on Twitch’s feedback forum asks the company to make AI features optional and switch them off by default. It has received more than 15,000 votes.

Streamers have also criticised the policy across Twitch, Reddit and other social platforms. Some say the move has reduced their interest in creating content on Twitch. Others worry that future updates could switch the setting back on.

Several users say they had trouble disabling the option. Twitch has not confirmed whether a technical issue caused those reports.

The reaction reflects a broader argument over AI training. Artists, writers, musicians and video creators increasingly want clear consent rules before companies use their work to develop models.

Twitch executive explains the default choice

Twitch Chief Product Officer Mike Minton addressed the decision during a stream. He said almost nobody would agree to AI training if Twitch made the setting opt-in.

Minton also said many online services rely on default-on content settings.

Creators remain unconvinced. They argue that an opt-out policy places the responsibility on users to spot the change, understand what it means and act before the platform uses their content.

The criticism arrives as platforms face growing pressure to limit low-quality AI-generated material, often called AI slop.

LinkedIn recently added a reporting option for posts that appear to contain low-quality AI content. YouTube has also said it will make its AI-generated video labels easier for viewers to see.

Creator control remains at the centre of the debate

The Twitch AI training policy shows the tension between AI development and creator trust.

Twitch gives Amazon access to a potentially huge volume of video, audio and chat-related content. Creators, meanwhile, want greater control over who uses their work and why.

Creators who want to opt out should review their Security and Privacy settings and disable the Training for Generative AI toggle.

They should also check the setting after major Twitch updates. Platforms sometimes change privacy and AI controls, and users may not always notice those changes immediately.


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