Google will power the Los Angeles 2028 Olympic and Paralympic Games with its advanced cloud infrastructure and AI tools. As an official founding partner, Google aims to transform how fans, broadcasters, and organizers experience one of the world’s biggest sporting events.
Google’s Role in LA28
As the official cloud provider for LA28, Google will support operations for both the Olympic and Paralympic Games. Its cloud and AI technologies will assist NBCUniversal’s U.S. broadcasts and the digital experiences of millions of fans.
Using Google Cloud and the Gemini AI model, LA28 organizers plan to deliver faster logistics, real-time updates, and interactive engagement. These systems will also help volunteers and staff manage daily tasks efficiently during the Games.
Enhanced Fan Experience with AI
Google’s AI capabilities will make the Games more immersive and accessible. Visitors can expect instant navigation assistance, live event information, and AI-driven recommendations across venues.
Marvin Chow, Google’s Vice President of Marketing, said the partnership will “make the event more personalized and meaningful for every fan.” LA28 Chairperson Casey Wasserman added that Google’s support will create “a technologically advanced and engaging Games experience.”
Partnership with NBCUniversal and YouTube
NBCUniversal, the U.S. broadcaster for LA28, will integrate Google’s AI tools into its multi-platform coverage. This collaboration aims to enhance storytelling and create interactive content across TV and digital channels.
YouTube will also extend NBCU’s reach by hosting Olympic highlights, athlete profiles, and fan-focused videos, offering a seamless viewing experience across platforms.
Business and Infrastructure Impact
Google joins LA28’s lineup of major founding partners, including Starbucks, Honda, Comcast, and Delta. The organizing committee aims to secure between $800 million and $1 billion in new sponsorships this year, targeting a total of $2 billion in revenue.
The 2028 Games will mark Los Angeles’s third time hosting the Olympics and its first hosting the Paralympics. Unlike previous Games, LA28 plans to rely mainly on existing venues to reduce costs and environmental impact.
Conclusion
The collaboration between Google, LA28, and NBCUniversal highlights a new era of AI-driven global events. By combining powerful cloud infrastructure with intelligent tools like Gemini, Google will help deliver a connected, sustainable, and unforgettable Olympic experience.
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