Google is rolling out a new Chrome update that automatically revokes notification permissions for inactive websites. The change aims to reduce spam alerts and improve browser security.
Many users enable notifications and later stop visiting those sites. Over time, this creates alert fatigue as old sites continue sending irrelevant updates. With the new update, Chrome will clean up unused permissions to make browsing quieter and safer.
Why Google Introduced the Feature
According to Google, fewer than 1% of website notifications receive any user engagement. Most alerts go unread or dismissed, cluttering the notification panel.
The Chrome revoke notification access feature targets these inactive permissions. If a user has not interacted with a site for a long period, Chrome will automatically revoke its ability to send notifications.
This improvement is part of Google’s ongoing effort to simplify user experience and reduce unnecessary interruptions while browsing.
How the Automatic Revocation Works
The browser will regularly scan notification permissions. It will detect sites that users no longer visit or engage with. When Chrome identifies a site as inactive, it will automatically remove its notification privileges.
Users will receive an alert when permissions are revoked. They can easily restore access by visiting the site again or through Chrome’s Safety Check tool.
Google confirmed that users can disable the automatic revocation system if they prefer full manual control. However, the default setting will remain active to encourage safer and cleaner browsing habits.
Benefits for Users and Developers
For users, this change reduces unwanted noise and protects privacy. It ensures that notifications come only from trusted, relevant sources. Fewer spam alerts also lower the chances of phishing or malicious pop-ups disguised as notifications.
For developers, the update encourages genuine engagement. Sites must now earn user trust and maintain consistent visits to keep notification privileges. This approach aligns with Chrome’s broader mission to promote secure and meaningful web interactions.
Conclusion
The Chrome revoke notification access feature marks another step in Google’s plan to streamline user experience and enhance browser security. By removing inactive permissions automatically, Chrome helps users regain control over their digital environment.
This update strengthens the boundary between useful alerts and unwanted spam, ensuring that every notification truly deserves attention.
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