The Interpol deepfake campaign warns that a familiar face or voice no longer proves who is contacting you. Through staged scenarios, the initiative shows how criminals can impersonate employers and relatives to request money or sensitive information.

The campaign addresses both workplace fraud and scams targeting families. Its central message encourages people to pause, check the request and resist pressure to act immediately.

Fake Video Calls Exploit Trust in Managers

One campaign video follows an employee named Chris as he receives what appears to be a call from his boss. The caller introduces an urgent task involving an upcoming payment.

However, the person on screen is an imitation. The scenario demonstrates how criminals can use a manager’s likeness to pressure employees into transferring money or revealing credentials.

Instead of relying solely on convincing visuals, the scam combines apparent authority with urgency. That pressure can discourage the recipient from checking whether the request is genuine.

Cloned Voices Can Target Families

A second scenario focuses on people outside the workplace. It shows how criminals can copy someone’s voice using recordings from social media posts or video blogs.

Scammers can then use that familiar voice to pressure relatives for money. An apparent emergency may make the request especially difficult to question.

Interpol emphasizes that these threats can affect people across age groups, regions and industries. The campaign therefore aims to reach ordinary users as well as businesses.

Japan Supports the Wider Initiative

The Interpol deepfake campaign forms the public-awareness part of Project Synthwave Plus, which receives financial support from Japan’s government.

The project addresses threats involving synthetic media and aims to help prevent fraud and extortion.

Alongside its public messaging, Interpol seeks to give law enforcement the knowledge and resources needed to recognize these threats before victims suffer harm.

Urgency and Emotional Pressure Are Warning Signs

The campaign highlights several behaviors that should prompt closer scrutiny:

  • Unexpected contact from someone requesting help or money.
  • Pressure to act immediately.
  • Attempts to provoke fear, anxiety or another strong emotional response.
  • Requests involving gift cards, cryptocurrency or unexpected wire transfers.
  • Online relationships that become intense unusually quickly.

These warning signs concern how the caller behaves, rather than whether their face or voice appears convincing. Consequently, a realistic video should not replace verification.

Pause and Verify Before Responding

Interpol recommends staying calm and questioning unexpected requests, particularly those involving payments or account access.

People should verify the information before acting. Additionally, families can establish a safe word to help confirm identity during suspicious calls.

Securing accounts against unauthorized access is another part of the advice. This complements careful verification when someone claiming to be a trusted contact makes an unusual request.

Employers Need Training and a Response Plan

Businesses should train staff to recognize deepfake scams and understand how to respond. They should also establish an action plan for suspected incidents.

Meanwhile, keeping software updated helps protect devices against malware and spyware. Although updates cannot confirm a caller’s identity, they remain part of the broader security measures Interpol recommends.

The campaign’s practical message is straightforward: an urgent request deserves verification, even when it appears to come from someone familiar.


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